Pinterest is the ultimate site for the ultimate wants. But not everyone wants cocktail recipes, a new iPhone or a fancy pair of shoes.
We created an account for a poor African girl with one simple board for the things she wanted most: water, food – and the very basics of life.
A reminder to all of us of what the world’s poorest children dream of.
Disney wanted to launch a new initiative in the UK – to encourage kids to eat better and exercise more.
I worked with their content and media agencies to create a PR-able platform idea that could last for years – and one would enable the brand to 'own' healthier living in a fun and uniquely Disney way.
‘Healthily Ever After’ launched on numerous news sites and blogs – driving parent to Disney’s dedicated healthier living website. There, they could find anything from the ingredients of a ‘Chip ‘n’ Dale’ smoothie to how to do ‘Tigger ‘ jumps.
Disney Healthy Living #HealthilyEverAfter Official HD
Buy a kitchen from IKEA and they’ll do everything for you. To dramatise the point, we sent out blank assembly instructions.
Moving home can be stressful. To show how BT can set up your broadband and phone services quickly and easily, we pushed the envelope. Or at least the address window.
There’s nothing worse than slow internet. We sent an email to people with some of the slowest, to show we empathised.
And then invited them switch to super-fast broadband.
Chip 'n' PIN ad
'Chip and PIN' is a relatively new concept for the American market. MasterCard asked us to help them create awareness for a US audience who were more familiar with signing for purchases by hand.
Our ad centered around this familiar habit, using a hand that, after signing a name, goes on to illustrate how new ‘chip-enabled’ cards work and the security benefits they provide.
The C63 wasn't just a car to be seen, it was one to be heard too. Print and POS talked up its powerfully audible engine.
No one on their deathbed wishes they’d worked longer hours. The Club Carlson rewards programme includes over 1,000 hotels worldwide but almost all of its members are business travellers.
We wanted to inspire those same members to take more personal trips and see some of the most amazing places on earth instead of just another meeting room.
A digital campaign and an online trip planner calendar with inspirational destinations and ideas linked directly to discounted room rates at Club Carlson hotels – enabling them to book them immediately. And tick another life-changing experience off their ‘BOOK IT’ list.
Not all phones are made equal. To help launch the new Galaxy S5, we created ongoing content focusing on each of its big selling features.
From its waterproof coating to its long-lasting battery, each post brought a product feature to life in a visually dramatic way that grabbed attention.
Some posts received over 11,500 likes, while others were shared over 480 times.
The A-Class is a whole different class of Mercedes-Benz. One designed to attract a younger, more digitally savvy driver. So we used targeted Spotify ads to reach them.
Shorty after the latest TV spot broke, we invited our audience to tweet out the track they’d have used for the commercial, creating the ultimate shareable A-Class playlist.
The best tracks won Premium Spotify memberships and were used for different future cuts of the A-Class commercials.
After investing in new box technology, Pizza Hut wanted to make people aware they could always count on their pizza being hot.
The ‘Guaranteed Red Hot’ campaign featured print and DM, showing drivers who had changed their uniform because of their extremely hot cargo.
Miller beer wanted to launch their new ‘twist off’ cap bottle in bars and clubs across the UK.
So to make people aware of the new caps –we created an experience that could be replicated from venue to venue.
In a a night of ‘unique twists’, Miller drinkers were treated to a variety of weird and wonderful acts. DJs who played their own twist on a classic track. Bar tenders who twisted bottles around, ‘Cocktail-style’. We even had real life contortionists.